Jan 18, In his new book, Fortune senior editor-at-large Adam Lashinsky finds out what it’s really In Inside Apple: How America’s Most Admired—and. May 9, By Adam Lashinsky For more on Apple, watch this Fortune video: . others in the Apple orbit to try to explain the phenomenon of life inside Apple. . There literally is no free lunch at Apple—though meals are subsidized. Inside Apple has ratings and reviews. Anne said: I read Walter Isaacson’s biography of Steve Jobs before I read Inside Apple. Taken together, b. .

Author: Maukus Faum
Country: Ecuador
Language: English (Spanish)
Genre: Health and Food
Published (Last): 15 November 2013
Pages: 279
PDF File Size: 3.7 Mb
ePub File Size: 10.3 Mb
ISBN: 574-8-36955-611-3
Downloads: 7161
Price: Free* [*Free Regsitration Required]
Uploader: Kagashura

Inside Apple – Wikipedia

Just two pages later Apple employees scurry from building to building for meetings that start and end on time. A product will fail to delight. For those left behind in Cupertino, chattering begins as soon the chosen few have departed.

Efficient, but requiring, oh my, focus and attention to detail. Just a moment while we sign you in to your Goodreads account. He has created a culture that, while not particularly jolly, has internalized his ways. While not covering the beginning of the company like, Becoming Steve Jobs: Why does it need inide try to compete with Microsoft? Through their products and all the things that make them unusual as a company in my industry, it is one of the companies in which I knside the most interest.


The creative side of the business that was dominated by Steve Jobs is made up of lifers or near lifers who value only lashonsky Apple way of doing things—hardly the typical creative mind-set. The company understands, by the way, that it takes things acam little far; there is a hint of a sense of humor about its loose-lips-sink-ships mentality: People working on launch events will be given watermarked paper copies of a booklet called Rules of the Road that details every milestone leading up to launch day.

I recommend this book for any student of business, especially those interested in employee culture and branding. They are not transparent, they zdam secrets from employees, there is little career progression, for many years they were dictator led and they do little-to-no customer research.

Inside Apple by Adam Lashinsky. His new book, Inside Apple: Overall, Inside Apple gives an intimate look at what it is to work at 1 Infinite Loop ap;le how employees were a part of a company that impacted so many.

How Apple Works: Inside the World’s Biggest Startup

Its public image, at least seen through its advertising, is whimsical and fun, yet its internal demeanor is cheerless and nose-to-the-grindstone. Loved the last touch about the author’s point-of-view on the company himself, from the perspective of a customer and end-user of Apple’s products.

You won’t be disappointed. There are also some very strange issues and inaccuracies in the book which are very illuminating, and I’ll just go straight to quotes from some of the troublesome parts that justify my one star review.


Fortune aple dozens of interviews over several months with former Apple employees and others in the Apple orbit to try to explain the phenomenon of life inside Apple.

To this day graphics runs graphics; logistics controls logistics; finance worries about the bottom line. Page 74 summarizes the corporate philosophy: It’s really easy now to see why this book has low rating.

Suddenly, new walls would be constructed and if your employee badge would not let you in this area any longer, you were not part of the frre secret project.

Threads collapsed expanded unthreaded. The result is a command-and-control structure where ideas are shared at the top—if not below.

Inside Apple

Authors briefly discussed what Apple may do better without Jobs and what Apple could not emulate without Jobs. Lashinskky the book, I expected a lot more stories of the inner workings of Apple. The book is very interesting and hard to put down.

New walls are quickly erected. He used a lot of bombastic words that quite didn’t fit the topic. This book, even though it also seemed tightly edited, is an entertaining and fascinating look into the company.